The international Adult Literacy & Life Skills Survey conducted by the OECD revealed: 48.5% of people have difficulty reading basic language An additional 32.7% have average literacy ability These are the people producing the majority of the content for content marketing. Just read your typical blog, social post or definitive guide, for confirmation of literacy…
Welcome to The Content Brewery
"Any fool can create lousy content... sadly many do"
Who do you trust?
If like most business people you are confused by the role or purpose of content marketing, you’ve come to the right place. There’s lots of B.S. being peddled by self-interested parties in this alleged ‘industry’ creating confusion and complete disbelief about what’s possible.
“Content marketers, in a modern version of marketing myopia, seem to think that their reason for existence is to create content rather than communicate with clients and sell stuff."
-- Mark Ritson
3 Essential Questions...
If you’re considering content marketing, you must first answer these three questions honestly:
Question 1:
Do you as a consumer want every brand you buy or consider buying, to deliver an ever-increasing amount of content to you at every touchpoint you have with those brands?
Like 100% of consumers, your answer is probably a resounding “no” – so why do you want to do it to your customers and prospects?
Question 2:
What facts, research or data do you have, to prove your customers and prospects are demanding you increase the amount of content you disseminate to them?
Where is your evidence? Where are the facts? Or are you just following marketing fashion?
Question 3:
What will your time-poor, infobesity-ridden customers and prospects give up in their daily lives, so they can consume your increased volume of content?
They already have extremely busy, content-filled lives – why should they consume yours?
Next Steps...
If you can answer these questions in such a way as to demand you immediately start mass production of content for marketing purposes, please contact an alleged content marketing expert. They'll know how to make money out of you, rather than for you.
But if you are not sure what to do, but are serious about producing content that persuades, really sells your brand and grows your bottom line, you’ve come to the right place.
Email your brief or inquiry to content@madmail.com.au and we'll call you back.
Thank you for visiting...
"An old pizza crust is garbage. But upload a photo of an old pizza crust to Facebook and, bingo... content."
-- Bob Hoffman
Fans follow fewer than five brands online – so why should they follow you?
US research shows people don’t want to, or have time to, follow brands online. 75% of females are fans of fewer than 5 brands 68% of males are fans of fewer than 5 brands Why will they consume your content – what will they give up to do so?