Illiterate people rule content marketing

The international Adult Literacy & Life Skills Survey conducted by the OECD revealed:

  • 48.5% of people have difficulty reading basic language
  • An additional 32.7% have average literacy ability

These are the people producing the majority of the content for content marketing.

Just read your typical blog, social post or definitive guide, for confirmation of literacy levels.

Do you really want them advising you about any sort of marketing, let alone content marketing?