How we do it:
We undertake a rigorous process to establish your goals and then your content strategy:
Situation Analysiswhat problems do you want your content to solve?
Objectives and Budgetagree objectives and budget
Touchpoint Analysisdevelop your customer contact strategy
Channel Planningagree media channels and purpose of each channel
Distribution Planselect automated platforms to assist with content distribution
Marketing PlanSEO/PPC and other tactics to promote your content within your overall marketing plan
Resource Plansource and allocate resources including; writers, editors, videographers, photographers, animators and more.
Content Schedulefinalise schedule for creating, approving, posting and measuring content performance
Licensingnegotiating licenses to use third party content