The international Adult Literacy & Life Skills Survey conducted by the OECD revealed: 48.5% of people have difficulty reading basic language An additional 32.7% have average literacy ability These are the people producing the majority of the content for content marketing. Just read your typical blog, social post or definitive guide, for confirmation of literacy…
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Fans follow fewer than five brands online – so why should they follow you?
US research shows people don’t want to, or have time to, follow brands online. 75% of females are fans of fewer than 5 brands 68% of males are fans of fewer than 5 brands Why will they consume your content – what will they give up to do so?