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TV & Streaming
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Subscription market data firm Antenna attributed sign-up bumps to live sports, but retention remains a challenge.
TV & Streaming
TV & Streaming
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
The deal, which will bring lucrative franchises like “Game of Thrones” and “Stranger Things” under the same roof, is set to reshape Hollywood.
TV & Streaming
Ready or not, AI-generated ads have come to CTV
Comcast, Mntn, and other companies are building out tools that aim to make CTV advertising easier and faster.
TV & Streaming
How ‘Barbie’ ushered in the era of the brand movie
Brand-backed stories can be a safe bet—but not all of them are destined for greatness.
TV & Streaming
Netflix House invites fans to come in—and hopefully come back
The streamer’s first permanent immersive location opened its doors in a Philadelphia suburb, with experiences tied to “Wednesday,” “One Piece,” and “Stranger Things.”
TV & Streaming
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
Newer technology like VR allows for rightsholders to “completely reimagine” storytelling, an exec said at a conference.
TV & Streaming
Disney’s holiday short is a story of friendship and imagination
Consumer products are scattered through the spot, but the goal is that viewers “don’t feel it like product placement,” an agency exec said.
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