Sports Marketing
Why Sun Cruiser tapped its first athlete partner during her offseason
The vodka iced tea brand recently kicked off a partnership with Indiana Fever star Sophie Cunningham to help grow its awareness during the WNBA offseason.
Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.
Sports Marketing
Why Blue Wire Podcasts shifted from influencers to athletes
The sports podcast company, which built its earlier content with influencers, has been signing more pro athletes.
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Sports Marketing
Exclusive: Adidas extends deal with Women’s National Football Conference
The women’s pro tackle football league announced Adidas will be its exclusive uniform partner through 2028 as part of a deal extension that includes other collaborative initiatives.
Sports Marketing
How MotoGP plans to rev up US motorcycle racing fandom in 2026
The motorcycle racing series has relied on some tried-and-true social strategies to grow its audience around the world, and is now focused on expanding its sponsor roster, an exec said.
Sports Marketing
Svedka to make Super Bowl ad debut in 2026
The Sazerac-owned vodka brand is set to air a spot starring its revived robot mascot Fembot—and made with the help of AI.
Sports Marketing
Callaway Golf’s first brand campaign aims to make everyone a ‘Callaway person’
As golf becomes more popular and more accessible, the endemic brand is seeking to connect with everyone from green golfers to pros.
Sports Marketing
The most marketable college athletes in winter sports: report
UConn women’s basketball star Azzi Fudd was named the most marketable athlete in a winter sport by NIL platform Out2Win.
Sports Marketing
Why CarMax is switching up its messaging but sticking with sports
The brand recently announced multiyear deals with basketball stars Donovan Mitchell and Paige Bueckers, who star in its latest ads, and reupped its deal with the NWSL.
Sports Marketing
Jim Beam is taking its American roots to global fans with sports sponsorships
From MLB teams to US Soccer and the Cadillac F1 team, the bourbon brand’s sports marketing initiatives hit “global, national, and hyper-local” audiences, an exec said.
Sports Marketing
Exclusive: Google and McLaren extend partnership deal
Google is extending its multiyear agreement with the team and shifting its focus from Chrome to Gemini.