Brand Strategy
Carnival Cruise Line leans on Nick Offerman to pitch real-world fun
The travel brand is highlighting experiences over technology in its newest campaign.
Advertising
Brand Strategy
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients.
Brand Strategy
Amid marketing’s AI obsession, some consumers are ‘excited for reality’
To reach them, brands like Apple and Heineken are highlighting practical effects and emphasizing real connection.
Data & Tech
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.
Social & Influencers
Bot activity amplified unproven link between autism and Tylenol on X: report
PeakMetrics found that 93% of likely bot activity reposted existing content, “extending reach and lifespan of emotionally charged narratives.”
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
Social & Influencers
Inside the making of Ramp’s viral livestream with Brian Baumgartner
The B2B expense management platform planned an experiential activation that drew some 10,000 in-person attendees.
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